Theewaterskoof Municipality in the Cape Overberg is planning to launch the Cape Country Meander in September 2010, a self-drive route to showcase the region's wine, nature, adventure and sport attractions. Theewaterskloof is an agricultural region covering the towns of Grabouw, Villiersdorp, Botrivier, Grenadendal, Greyton, Caledon, Tesslesdal, and Riversonderend.
Visitors making their way along the south Cape coast to explore the Atlantic coastline, before heading off to the Garden Route, often overlook these towns.
To improve the area's competitiveness in the tourism industry, the Theewaterskloof Municipality has announced it is planning to launch the Cape Country Meander Route in September 2010. Simultaneously, a multi-pronged tourism development strategy to revive and transform the local economy, and that will benefit local communities, SMME’s (small-medium micro enterprises), and tourism product and service providers, is being implemented.
The region of Theewaterskloof is recognised for its fruit and wine farms. Elgin and Grabouw together comprise the apple-growing centre of the Cape, and Bot River’s Chenin Blanc wines win international awards.
The area lends itself to outdoor sports like mountain biking, hiking, cross-country marathons, water skiing, boating and fishing. A number of towns on the route fall within the Cape Floral Kingdom World Heritage Site, giving visitors access to the Green Mountain Eco Route (the world’s first biodiverse wine route) and the Groenland Mountain Conservancy in the Kogelberg Biosphere Reserve.
Under the theme ‘revive your love of touring’, the Cape Country Meander Route will be marketed as a self-drive discovery experience as opposed to a typical A to B route. Wine, nature and adventure sport enthusiasts looking to get out of town and explore country back roads, will be able to design their own itinerary, and travel at their own pace, using the variety of attractions and accommodation options along the route.
Compared to other regions in the Overberg, Theewaterskloof is underdeveloped and largely undiscovered. It's this ‘barefoot and unplugged’ quality that the region's stakeholders hope will lure new local and international visitors to the area.
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